Dark, moody pop with an edge is the perfect way to summarise Leif Coffield’s upcoming release ‘Say My Name’. The track and accompanying video, which will be available to the public on February 5th, musically presents evocative emotions conjured up by sharp lyrics.
Overall it creates an intense feeling that overwhelms listeners in the best way possible. With layers of sound, altered backing vocals and Coffield’s sleek voice, ‘Say My Name’ crosses so many genres (alt, electro-pop, indie) without ever seeming misguided.
Lyrically tackling relationship issues and a want to rediscover oneself, the ever-building layers of electro flair combined with the beautifully monotone vocals create an environment of repetitive dread. Just like the structure of the song, the relationship in question has no big dramatic ending, instead it fluctuates but continues to keep trudging on.
“I try in each of my songs for them to have one unique element, or one distinguishing factor that sounds out of the ordinary and that separates it from the norm. I take a lot of inspiration from artists that endeavour to break the mould and refrain from operating within the confines of the mainstream…
…Artists like Flume, FINNEAS, Kanye West, Bon Iver etc where pushing the boundaries of the creative process and what is conventionally palatable is key. I would describe my music as if hip hop impregnated acoustic and gave birth to a baby that was raised in an electronic family. I always try to evoke emotion in the song whether it be through the instrumentation or accompanying vocal melody and lyrics.”- Leif Coffield
‘Say My Name’ is a show of enormous potential which has already been recognised by the likes of Clash and BBC Radio. This isn’t contemporary pop like you’ve experienced it before, it is dark, unforgiving and seeped in emotion, offering something new in what has become a recently crowded genre.
The concept of sophisticated pop is not one that is usually thrown around, but frankly, it should be for this release as, rather than breaking boundaries, Coffield has generated a whole new level for others to reach. The concepts explored through the song are further raised in the music video: a polished display of artistic direction and clean presentation, that matches the tone and style of the single competently; it really is an ideal accompaniment.
Listen to Leif Coffield’s other work here:
Want to keep up with Leif Coffield? Try these:
Words by Ellen Oakley
Listen to the latest episode of The Quite Great Radio Show:
Follow Quite Great’s new partnered platform Cambridge Unwrapped: