Erike Sparks may cite his influences as Giggs and Tupac, but he’s determined to avoid being pigeonholed. As Urban Radar outlined in their introducing piece on Sparks, he has done his best to stray away from the well-worn rap route at every turn.
His video for ‘Infrared Beam’ is the best example of this. Eschewing the hallmark’s of a rap video, the South Londoner shot his video in the breath-taking panoramic of Scotland’s highlands. There’s not a tower block, hype crew, or flashy commodity in sight; just Sparks delivering bars and wielding a torch as night falls- a perfect metaphor for his ambition to blaze a trail in rap.
You see, spitting fire in the booth isn’t the only thing on the South Londoner’s agenda. He refuses to be defined as simply a ‘rapper’ or a ‘singer’, instead classing himself as a musician. In fact, he’s much more than that. His sound is entirely self-produced, utilising unique beats and sounds from different cultures. What sets Erike apart is his constant search for new sounds to incorporate into his work and to be an innovator, not a follower.